You see smartphones, tablets and other mobile devices everywhere, right? You probably have one or more yourself. Have you considered how the popularity of mobile devices may be affecting your business? Here are some interesting statistics you should consider. Keep in mind that these stats are for 2011 – 2013, so they’re already out of date. The numbers for mobile device usage are increasing rapidly.
- 4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012)
- Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase. (Source: Google, 2011)
- 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media. (Source: Deloitte’s 2011 Annual Holiday Survey)
- 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions. (Source: Pew American & Internet Life Project, 2012)
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
- The “mobile influence factor” (or effect of smartphones on in-store sales) on retail purchases will increase to $689 billion (or 19% of total store sales) by 2016. (Source: Deloitte, 2012)
- 65% of U.S. shoppers research products and services on a PC and make a purchase in-store. (Source: Cisco, 2013)
- 25 percent of consumers engage in online shopping only via mobile. (Source: Prosper Mobile Insights, 2012)
- 64% of smartphone owners are now using their mobile devices to shop online. (Source: eDigitalResearch and Portaltech Reply, 2012)
- More than one in three shoppers made at least one purchase with their mobile devices during the past six months, and tablet shoppers have an even higher propensity to make a purchase on the device, with one in four having purchased six times or more in the past six months. (Source: Local and the e-tailing group, 2012)
- By 2014, mobile internet is predicted to take over desktop internet usage. (Source: Microsoft Tag, 2012)
- Mobile search will generate 27.8 billion more queries than desktop search by 2016. (Source: BIA/Kelsey report, 2012)
- 47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer. (Source: Harris Interactive & Tealeaf Survey, 2011)
- 57 percent of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor’s site after a bad mobile experience. (Source: Compuware, 2012)
Have you looked at your website on a smartphone? How does it look? Often a site will render nicely but the navigation menu may be missing, buttons and sliders may not work or critical images will be distorted.
Fortunately, we have a solution for you. We can install a mobile version of your website to work seamlessly with your existing site – and at a reasonable price. Let us know if you’d like to discuss how we can optimize your site so it looks and works great for everyone.
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